When creating my online portfolio, one issue I ran into was creating a logo for my site. While it is not something strictly necessary, I felt that a logo is something that makes one easily identifiable. A logo is often both a first impression and a lasting impression. Society is filled with logos today and people often identify a brand by the logo before the actual brand name.
As I had never really designed a logo before, one of the main challenges was to figure out how to create a logo unique that is also a good representation of me. After several attempts, I eventually went to the basics of representation: one's name.
The logo identifies me by using my initials: H and Z. Since initials are such a target-rich resource of symbolism, I decided to play with the letterforms.
The character H is constructed of solid geometric shapes: rectangles and triangles.
The space created between the two geometric forms is easily interpreted as Z, the initial of my last name.
The short animation showcases the design concept. The single character H splits into two sections. The slow transformation connects the two parts together by creating a melding of two characters. The H part of my name opens up like a door, opening the way into my portfolio.